PRIVACY AND COOKIE POLICY

KW Automotive SA / KW Autohaus GmbH Document valid for all data collection forms (website, events, social media, service points)
Compliant with the General Data Protection Regulation (GDPR - EU Regulation 2016/679)

1. Data Controller

The data controller varies depending on the purpose of data collection:

  • KW Automotive SA, c/o Fidinam SA, Via Maggio 1, 6900 Lugano (Switzerland), is the data controller for informational and marketing purposes (e.g., newsletter subscriptions, general inquiries via info@kwauto.com);
  • KW Autohaus GmbH is the data controller for commercial purposes in the Bavaria and Bremerhaven regions;
  • Official partner dealers of KW Automotive SA may act as independent data controllers only when specifically assigned to handle a customer request based on geographic location. In such cases, data sharing occurs solely to support the customer’s request.

2. Purpose of Data Processing

Personal data is processed for the following purposes:

  • Managing and responding to user inquiries;
  • Sending promotional communications and newsletters by KW Automotive SA (only with explicit consent);
  • Commercial contact by KW Autohaus GmbH or partner dealers to organize test drives, provide quotes, initiate sales and vehicle delivery;
  • Statistical analysis and service improvement;
  • Compliance with contractual and legal obligations.

3. Legal Basis for Processing

Processing is based on:

  • Explicit consent of the data subject for promotional and marketing purposes;
  • Pre-contractual or contractual measures, when processing is necessary to respond to a commercial request;
  • Legal obligations, where required by applicable laws.

4. Types of Data Collected

The categories of data collected include:

  • Full name;
  • Email address;
  • Phone number;
  • City / Region;
  • Commercial preferences or interest in specific models;
  • Browsing data (e.g., IP address, cookies) for online forms;
  • Signature (for in-person events or partner-collected forms).

5. Methods of Collection and Processing

Data is collected through:

  • Forms on the website www.kwauto.com;
  • Contact forms at events, trade shows, or service points;
  • Social media (e.g., Facebook Lead Ads);
  • Official partners (Service Points and dealers).

Data is processed using manual and automated tools in accordance with the principles of lawfulness, fairness, transparency, and data minimization.

6. Data Sharing with Third Parties

Depending on the customer's city or region, personal data may be shared with:

  • KW Autohaus GmbH, for direct commercial handling in Bavaria and Bremerhaven;
  • Official partner dealers, solely for the purpose of handling the customer's request for information, test drive, or purchase.

All third parties are bound by confidentiality obligations and process data in compliance with the GDPR.

7. Data Retention

Personal data is retained only as long as necessary for the purposes for which it was collected and, in particular:

  • For informational and marketing purposes: until consent is withdrawn;
  • For contractual purposes: for the duration of the contract and any applicable legal retention periods;
  • In accordance with applicable regulations.

8. International Data Transfers

Data is stored on servers located within the EU/EEA. If international transfer to third countries becomes necessary (e.g., use of cloud-based tools), it will be conducted under appropriate safeguards, including Standard Contractual Clauses (SCCs) adopted by the European Commission.

9. Data Subject Rights

Data subjects have the right to:

  • Access their personal data;
  • Request rectification or erasure of their data;
  • Restrict or object to processing;
  • Withdraw consent at any time;
  • Request data portability;
  • Lodge a complaint with a competent supervisory authority.

These rights may be exercised by contacting: info@kwauto.com

10. Cookie Policy

The website www.kwauto.com uses technical, analytical, and third-party cookies (e.g., Google Analytics) to enhance user experience and collect anonymous statistical data. Users can manage their cookie preferences via the banner or their browser settings.

11. Updates

KW Automotive SA reserves the right to amend this privacy policy at any time. Updates will be published on www.kwauto.com and become effective immediately.

KW Automotive SA
c/o Fidinam SA, Via Maggio 1, 6900 Lugano (Switzerland)

KW Autohaus GmbH For any inquiries, please contact: info@kwauto.com