• Through its partnership with Leasys, RAM Trucks Europe is now offering commercial customers two leasing contract options the RAM 1500: 36 months with 60,000 km or 48 months with 80,000 km mileage.
• The new offer is available on two trim levels of the American brand's flagship: the Ram 1500 LARAMIE Black Premium and RAM 1500 Limited Black Edition.
• In Germany, RAM Trucks Europe vehicles are imported and marketed exclusively by KW Auto, RAM's International Commercial Partner for several years and Leasys' exclusive partner with six dealers in the country for nationwide service.

 

February, 2024 Lugano – RAM Trucks Europe expands the service offer available for its enthusiasts in Germany and establishes a partnership with Leasys, medium-and long-term rental mobility company. Thanks to this collaboration, the American brand's most iconic model will now also be available in Germany on a leasing formula, making it even more accessible for all the customers. The import and marketing of RAM Trucks Europe vehicles in Germany is exclusively reserved for KW Auto, partner of RAM and Leasys, and in fact the partnership is implemented with six authorized pilot KW Auto dealers to contribute to its exclusivity, which are part of the first release of the program.

 

The new offer includes two different contractual options, based on attractive leasing contracts by kilometres: 36 months with 60,000 km or 48 months with 80,000 km mileage. In addition, the exclusive offer is available on two of the most iconic RAM 1500 trim levels: the Ram 1500 LARAMIE Black Premium and RAM 1500 Limited Black Edition.

 

The 2024 RAM 1500 lineup

The 2024 Ram 1500 is the no-compromise benchmark for durability, technology, efficiency, performance, and convenience with features never offered in a pickup. The Uconnect 5 system with a 12-inch touchscreen features advanced technology that includes split-screen capability, 360-degree camera views and navigation system. The 2024 Ram 1500 lineup includes active safety and security systems include Adaptive Cruise Control with Stop & Go, Forward Collision Warning, Blind-spot Monitoring and Ready Alert Braking. Class-leading ride and handling are accomplished with a link-coil rear suspension system with segment-exclusive, active-level, four-corner air suspension with adaptive damping.

 

The 2024 Ram 1500 is powered by the legendary 5.7 HEMI 395 hp V8 engine. A displacement of 5.7 litres and 556 Nm of torque make the pick-up the ideal towing vehicle for heavy trailers. The eTorque mild hybrid version delivers 732 Nm of torque. Both models are also available with an LPG conversion on request.

 

The standard equipment includes many extras such as a leather seats, a Harman Kardon sound system with 19 speakers, a smartphone charger, and heated seats for the rear seats. The load can be secured using customisable lashing eyes. The LED lighting on the platform also helps with this. Other practical extras such as the multifunctional loading flap make work easier. In normal operation, it folds down in the classic way and can be loaded with up to 900 kilos. As an option, it can also be opened like a split rear door using side hinges or the unique RAmbox. This makes it easier to load particularly heavy freight - for example with a forklift truck that drives right up to the loading edge.

 

The leasing options available

Ram 1500 Laramie Black Premium (leather interior, Uconnect 5 12” screen, 22-inch wheels, panoramic sunroof, black aesthetic package, etc)

60,000 km/36 months: 4201,68 Euro one-off payment, 783 Euro/month (net)

80,000 km/48 months: 4,201,68 Euro, 741,38 Euros/month (net)

 

Ram 1500 Limited Black Edition (extra premium full leather interior, full leds lights, air suspension, head-up display, sports performance bonnet etc.)

60,000 km/36 months: 4,201.68 Euro one-off payment, 983,77 Euro/month (net)

80,000 km/48 months: 4,201.68 euros, 907,24 Euro/month (net)

 

The following dealers are expected to include the Ram 1500 in their range:

Hamburg: APW Lehmann Automobile (lehmann-automobile.com)

Potsdam: Autohaus Köhler (autokoehler.eu)

Leipzig: EKO-GAS GmbH (ekogas.de)

Dresden: Mobilforum Dresden (mobilforum-gruppe/ram-trucks)

Krefeld: Autohaus Guido Gemein GmbH (guido-gemein.de)

Solingen: Auto-Treffpunkt Stamm GmbH (auto-stamm.com)

 

RAM and the KW Auto international network

RAM Trucks Europe vehicles will be marketed through the KW Auto German network, RAM's International Commercial Partner for several years.

KW  Auto is a key company for Dodge and RAM trucks commercial operations in Europe. With headquarters in Lugano, Switzerland, the importer can rely on a network of over 100 dealerships in 17 European countries.

The Group offers Dodge and RAM full lineup, as well as a full warranty coverage and a high level of after-sales support thanks to the synergies with KW Parts, Europe’s leading OE distributor of spare parts & accessories for American vehicles. Official distributor for MOPAR.

KW Technology Center is the Klintberg & Way Group technical center developing high standard solutions to convert and homologate RAM Trucks for the European market.

 

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Raissa Weinke raissa.weinke@kwauto.com

KW Auto Marketing & PR Coordinator