The Swedish automotive group KW Group has been in the US car business since 1975, and has been the official importer of the Ram Trucks & Dodge brands for seven years through its subsidiary KW Auto. On September 11, 2024, the KW Group invited its strongest brand partners to the Dealer Day in Bremerhaven: with over 100 guests from 57 official Dodge / Ram Trucks dealerships, it was probably the largest dealer meeting in Europe to date. Official representatives from Stellantis and LPG Autogas specialist Prins supported the host on site.

"We are thrilled with the great feedback from our sales partners on the KW Group Dealer Day in Bremerhaven. The number of dealers and participants far exceeded our expectations," said Joacim Fredriksson, CEO of the KW Group. "The open exchange on site as well as the presence of our strategic partners offered immense added value for our dealer network."

Raffaele Brustia, the Enlarged Europe Head of Dodge & RAM Brands Deputy, attended the event as a Stellantis representative, emphasizing its official significance with his presence.

The KW Group subsidiaries KW Auto, KW Parts and KW Tech presented not only news about products in the automotive, parts and accessories sector, but also the path to Europeanization of US pick-ups and sports cars. Part of this is, for example, the conversion of the core product Ram 1500 to the alternative fuel LPG with solutions from Prins.

KW Auto General Manager Federico Marini gave an outlook on the future of the brands. In addition to information on the new model year of the Ram 1500 and the Hurricane six-cylinder biturbo engine newly introduced for the brand, the marketing team presented the world's first available 2025 Ram 1500 brochure. The dealer network development team presented quality measures and related projects in the areas of customer satisfaction and training, and the sales teams from KW Auto and KW Parts led their guests through the day's agenda.

ABOUT KLINTBERG & WAY GROUP

The Klintberg & Way Group (KW Group), headquartered in Kista, Sweden, is the official and trusted partner for a number of respected brands in the automotive industry, establishing a new standard for American vehicle ownership in Europe. Founded in 1975 with a focus on parts sales for US vehicles, the KW Group is now active in 4 countries with 5 subsidiaries and 160 employees. While the subsidiary KW Parts is the official sales partner of the Stellantis US parts brand Mopar®, General Motors and Ford and manages the entire supply chain including logistics and marketing, the company KW Tech offers solutions in the areas of import and homologation. KW Group is a wholly owned subsidiary of the Hedin Mobility Group, one of Europe's leading automotive groups based in Gothenburg.

ABOUT KW AUTO

KW Group’s subsidiary KW Auto (Klintberg & Way Automotive) deals exclusively with the import and distribution of the Stellantis brands Dodge and Ram Trucks. KW Auto is headquartered in Lugano, Switzerland. The 27-strong team works internationally and from additional team offices in Bremerhaven and Munich, Germany. Since 2017, KW Auto has been a partner of Stellantis (then FCA International Operations) for the EU/EFTA import of the US brands Dodge and Ram Trucks. As an official importer, the company operates a dealer network of 140 sales partners in 17 European countries.