Dodge’s European project “IN//OUT” continues: Germany hosts the third episode

KWA Team, 4th December, 2023

  • Dodge’s journey across Europe continues with the “IN//OUT” editorial project: the third episode is now available online and can be viewed here.
  • Brand testimonial Ida Zetterström goes to Germany to meet a true enthusiast, the third of the Brand's notable devotees: Chris, a passionate worker of ChromeCars.
  • Shining in this episode, the stunning della Dodge Challenger SRT Hellcat Redeye Jailbreak, from “Last Call”. The next episode will be set in Lapland - Finland.

The European editorial project “IN//OUT”, Dodge's journey across the continent focused on communicating with a different context and audience, continues. After knowing the territories and enthusiasts from Italy and Sweden, the third episode is entirely set in Germany and can now be viewed here.

Ida Zetterström, the Brand's testimonial within the project, is hosted in the city of Jena, surrounded by the distinctive landscape of Thuringia. The well-known dragracer arrives this time aboard a fantastic limited edition, an exclusive Dodge Challenger SRT Hellcat Redeye Jailbreak from the “Last Call” series powered by 807 hp, and stops in front of the ChromeCars factory.

She is welcomed by Chris, the third muscle car enthusiast in the editorial project, who works passionately in this team that identifies itself as an automotive archeologist: indeed, their job is to discover rare or unique vehicles, true icons from movies and racing. The storage unit contains an incredible selection of cars, and in the company of Chris Ida explores some of the rarest and most covered Dodges of all time, all housed in this exclusive collection. In particular, an iconic '69 Orange RT Charger with the 01 number on the door and a Black Charger RT, a particular car used in a '68 movie that survived the entire filming.

A place that collects and narrates the pure passion for muscle cars and for the history of the Dodge brand, which characterizes all the people who dedicatedly work there, and which emerges during the usual “IN//OUT” challenge, in which Chris chooses as Dodge's distinctive adjectives: INdependent, INtense, INspiring, INcomparable.

Then finally comes the time to test drive the Dodge Challenger SRT Hellcat Redeye Jailbreak “Last Call”: along the roads of the German countryside, Ida lets Chris drive this true instant classic and he falls in love with it, remarking on the gritty sound, the super feel of the wheel and the level of comfort it provides, very important when you need to drive big distances. After this drive, Chris decides to join the “Brotherhood of Muscle”.

The next step of this international project, the fourth episode, will be set in the stunning Lapland scenario.


Dodge Challenger SRT Hellcat Redeye Jailbreak

The star of the third episode is an iconic limited edition: a Dodge Challenger SRT Hellcat Redeye from the “Last Call” series, equipped with the Jailbreak package. On the occasion of “Last Call”, Dodge had decided to extend the Jailbreak package to the 717-horsepower Challenger and Charger SRT Hellcat as well, offering enthusiasts truly unlimited customization possibilities to build their own muscle car, with unique personalization of every single detail. This vehicle's 6.2 L supercharged V-8 engine, however, is powered by 807 hp, 601 kW and 959 Nm at 4.500 rpm. Features that make it fantastic also for enthusiasts and not only for collectors.

In addition, the distinctive livery features a special color, called Sinnamon stick, with copper orange-brown color. Plus, it can’t go unnoticed thanks to its 20" x 11" Lightweight Low-Gloss Black Wheels, Brembo® 6-Piston Front Caliper Brakes, Line Lock, Adaptive Damping Suspension, Widebody Competition Suspension, SRT® Configurable Drive Modes, SRT® Power Chiller, Illuminated Air-Catcher® Headlamps, Launch Control with Launch Assist. Available in 14 exterior colors, the Dodge Challenger and Charger SRT Hellcat and Redeye boast exclusive Alcantara/Laguna seats.


Dodge “IN//OUT” video project

The “IN//OUT” video project is the manifesto of Dodge Europe’s new communication, with the aim of set the iconic Brand’s values and tradition in the European context, approaching them from a point of view more consistent with the different audience it addresses. The project focuses precisely on the visceral passion and sense of uniqueness that unites Dodge enthusiasts and owners, emphasizing membership in the “Brotherhood of Muscle” community through “IN//OUT” stories: it is possible to find the same, distinctive pulses on European soil as well. Over the course of the four episodes, viewers are guided to beautiful and meaningful places by Ida Zetterström, Brand's testimonial within the project, who travels around Europe abroad iconic Dodge vehicles and meets four excellent Dodge owners and enthusiasts, to discover if they are ready to get on board of “The Last Call” tribute on their own unique terms.

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