Dodge’s “IN//OUT” steps into Sweden: European project continues with the second episode
KWA Team, 20th September, 2023
- Dodge’s journey across Europe continues with the “IN//OUT” editorial project: the second episode is now available online and can be viewed here.
- Brand testimonial Ida Zetterström returns to her homecountry, Sweden, to meet the second of the Brand's notable devotees: muscle cars enthusiast Johan Eriksson.
- The star of the episode il the powerful Dodge Challenger SRT Hellcat 2023, known as “Last Call”. The next episode will be set in Germany.
Dodge's journey across Europe continues with “IN//OUT”, an editorial project focused on discovering Dodge's passion and pulse on the continent. This project aims to communicate with a different context and audience. The second episode is now available and can be viewed here.
After exploring the iconic Italian roads in the first episode, Dodge now moves to Sweden, a nation where the passion for muscle cars is strong and widespread. It’s a homecoming for Ida Zetterström, the Brand's testimonial within the project and well-known dragracer. She arrives driving an exclusive Dodge Challenger SRT Hellcat 2023, known as “Last Call”. Johan Eriksson, the second of the Brand's notable devotees, warmly welcomes her. Johan is a great enthusiast of anything engine-powered, owning a large number of muscle cars, including six Dodge models, mostly from the 60s. His garage in Mora, Dalarna County, is filled with vehicles and the awards he has won aboard them. He participated in the most important muscle car festivals and has been interviewed on the world’s most famous car shows. His story truly embodies a lifelong passion, which emerges during the usual “IN//OUT” challenge, where Johan focuses on the characteristics that most bind him to Dodge models: their INstantaneous, INdependent, INcomparable and INcredible nature.
Finally, Johan gets the opportunity to test the Dodge Challenger SRT Hellcat 2023 “Last Call”, experiencing the amazing power of the 717 hp, supercharged V8 engine with 6.2 liters. Meanwhile, Ida tests a true muscle car icon, the Dodge Viper owned by the Swedish enthusiast. They speed together through Sweden's breathtaking landscapes, and Johan also joins the “Brotherhood of Muscle”.
The next step of this international project, the third episode, will be set entirely in Germany.
Dodge Challenger SRT
The star of the second episode is a Dodge Challenger SRT Hellcat with a special livery that reflects the colors of her dragster, with which she clinched the 2023 European Drag Racing Championship at Santa Pod just a few weeks ago. This vehicle is part of those models benefiting from the “Last Call” tribute. On this occasion Dodge decided to extend the Jailbreak package to the 717-horsepower Challenger and Charger SRT Hellcat as well, offering enthusiasts truly unlimited customization possibilities for building their own muscle car, with unique personalization of every single detail.
The blazing vehicle is an iconic model, weighing 1,957 kg, boasting pure and rare power supplied by a supercharged 6.2 L V-8 engine with 717 hp/535 kW and 889 Nm. Available in 14 exterior body colors, the Dodge Challenger and Charger SRT Hellcat and Redeye boast exclusive Alcantara/Laguna seats.
Dodge “IN//OUT” video project
The “IN//OUT” video project is the manifesto of Dodge Europe’s new communication, with the aim of set the iconic Brand’s values and tradition in the European context, approaching them from a point of view more consistent with the different audience it addresses. The project focuses precisely on the visceral passion and sense of uniqueness that unites Dodge enthusiasts and owners, emphasizing membership in the “Brotherhood of Muscle” community through “IN//OUT” stories: it is possible to find the same, distinctive pulses on European soil as well. Over the course of the four episodes, viewers are guided to beautiful and meaningful places by Ida Zetterström, Brand's testimonial within the project, who travels around Europe abroad iconic Dodge vehicles and meets four excellent Dodge owners and enthusiasts, to discover if they are ready to get on board of “The Last Call” tribute on their own unique terms.
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