Lapland closes the first season of the Dodge’s European project “IN//OUT”

March 13th, 2024

• The fourth episode of the brand’s journey across Europe takes Dodge to the North Pole: the first season finale of the editorial project is now available online and can be viewed here.
• Brand testimonial Ida Zetterström reaches the Stellantis base at Colmis, the proving ground just few kms from the Arctic Circle where the vehicles undergo the most demanding tests.
• Shining in this episode, the most powerful Dodge SUV existing: an impressive Dodge Durango SRT Hellcat PREMIUM

 

March, 2024 – A new episode of the the European editorial project “IN//OUT” is back. Dodge's journey across the continent, focused on communicating with a different context and audience, this time brings the brand just a few kilometres from the Artic Circle, in the city of Arjeplog. The fourth episode can now be viewed here.
After travelling through the iconic landscapes of Italy, Sweden and Germany, Ida Zetterström, the Brand's testimonial within the project, reaches the North Pole aboard the most powerful Dodge SUV existing: the impressive Dodge Durango SRT Hellcat PREMIUM. In this evocative but hostile territory, well-known dragracer is hosted by the Colmis centre, a Stellantis base dedicated to the 'winter test proving around': here, the Group's test drivers submit the vehicles to some of the most demanding tests, mainly focused on safety and performance in a cold environment. After a year in which Ida has travelled around Europe making contact with Dodge owners and enthusiasts, embodiments of the brand's community, in this final episode of the first series she is welcomed by a Stellantis technician in order to experience the car that perhaps best expresses Dodge's powerful and brutal soul through these incredible tests.
Ida gets a full immersion with the specialised test driver and makes a new experience even for an accomplished driver such as herself: driving on ice, through a series of challenges that put the Dodge Durango SUV on trial by activating truck mode and testing the model's safety, stability system and strength. A series of thrilling drift games on frozen ground, certifying the greatness of Dodge: even in extreme conditions and impervious environment, the american brand is able to give strong emotions and absolute driving pleasure, underlining its INcomparable, INtrepid, INtense and INcredible soul.
Thus ends the first series of the “IN//OUT” editorial project, which started in 2023, in view of other exciting plans by Dodge Europe, which recently started its adventure in Superbike alongside the WorldSBK Championship.

Dodge Durango SRT Hellcat PREMIUM

The star of the fourth episode is a true concentrate of Dodge strength and power: a Dodge Durango Hellcat PREMIUM in Pitch Black tones, the most powerful SUV ever made by the American brand. Powered by a 6.2 L HEMI V8 engine with 707 hp and 889 Nm, this iconic model features all-wheel-drive and a top speed of 290 km/h. The exterior, featuring 20x10.0 Lights Out Aluminum Wheels ideal for testing ground like no others, is available in six different tones, while the interior is exclusive and extremely comfortable thanks to the presence of heated seats - mandatory in Lapland -, Gloss Black Exterior Mirrors, Satin Black Dodge Tail Lamp Badge, Grey Metallic Badges and Eclipse Black Exhaust Tip.

 

Dodge “IN//OUT” video project

The “IN//OUT” video project is the manifesto of Dodge Europe’s new communication, with the aim of set the iconic Brand’s values and tradition in the European context, approaching them from a point of view more consistent with the different audience it addresses. The project focuses precisely on the visceral passion and sense of uniqueness that unites Dodge enthusiasts and owners, emphasizing membership in the “Brotherhood of Muscle” community through “IN//OUT” stories: it is possible to find the same, distinctive pulses on European soil as well. Over the course of the four episodes, viewers are guided to beautiful and meaningful places by Ida Zetterström, Brand's testimonial within the project, who travels around Europe abroad iconic Dodge vehicles and meets four excellent Dodge owners and enthusiasts, to discover if they are ready to get on board of “The Last Call” tribute on their own unique terms.

Dodge is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.

 

 

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