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Dodge Europe made its debut as Official Car the WorldSBK Championship in Catalunya GP

March 26th

  • The partnership between Dodge Europe and the WorldSBK Championship revs up in Barcelona, in a racing weekend supercharged by great emotions: a unique experience, on and off the WorldSBK’s track, that has captured the hearts of the performance fanatics at Montmelò Circuit.
  • Dodge Europe showed up on the track with four stunning production cars, proving the untamable racing DNA of the Brand: two Dodge Challenger SRT Hellcat as Official Safety Cars, and two Dodge Durango serving as the Race Direction and FIM Safety Officer cars.
  • The presence of Dodge was welcomed with great enthusiasm by thousands of WorldSBK fans across the weekend and totally stole the hearts of riders, teams and industry professionals, stunned by the look and the performance of the Official Cars in action. The “hot laps” sessions went sold-out and provided moments of pure adrenaline to the lucky participants.
  • The WorldSBK fans in Barcelona also enjoyed the presence of an eye -catching Dodge Challenger SRT Hellcat next to the crowded podium area, reinforcing the presence of the Brand on the top podium step during the exciting award ceremonies: Superbike’s emotions are now officially “supercharged”.

26th March 2024 - Dodge Europe made its debut as WorldSBK Official Car at Catalunya GP, kick-starting its partnership for the 2024 season in one of the most exciting sporting weekends to date.
The collaboration aligns perfectly with the strong and bold essence that has always defined the American brand, marking its inaugural entry into the realm of WorldSBK through an exclusive partnership, alongside other top Brands in the motorsport arena.
For the 2024 collaboration, Dodge Europe provides a fleet of five high-performance and iconic model vehicles featuring a unique 'WorldSBK' total look livery specially designed for the partnership, which carry out different functions. Two Dodge Challenger SRT Hellcat, equipped with the iconic 6.2L HEMI V8 engine producing 717 Hp, will take on the role of Official Safety Cars of the competition; one Dodge Durango SRT, with 6.4-litre HEMI V8 engine producing 475 hp, and one Dodge Durango Hellcat SUV, with 6.2-litre HEMI V8 engine producing 710 hp, will instead serve as the Race Direction and FIM Safety Officer official cars.

All models are production cars, with no special mods, ready to face all the complex and stressful track operations that normally undergo in a such a packed weekend of world-class racing competition.
Furthermore, the American brand took the spotlight also during the exciting award ceremonies after each race, through three visibility sources: the Dodge Brand displayed on the top podium step, “product on track” billboards, and with a third Dodge Challenger SRT Hellcat Redeye as a static Expo Car alongside the podium.

 

“We are delighted to begin this partnership with WorldSBK: a collaboration built on common, shared values and allowing us to reach out to an audience sympathetic to our brand. Power, grit and a love for adrenaline are values that have always been at the core of Dodge, and they also distinguish the World Superbike Championship and its fans. We are thrilled to be participating as a partner in this season, our greatest cheers to the Dodge Europe Team for this special project!” stated Matt McAlear, Senior Vice President Dodge Sales and Marketing.

 

“Built to take on the road in style, Dodge muscle cars deliver on the promise of their looks with power and acceleration under the hood to match. We are proud and thrilled to welcome Dodge and bring it together with WorldSBK. As a production-based motorcycling series, we identify with Dodge’s tradition of high-performance cars, and the alignment of our values makes for an exciting brand association.” stated Francesco Valentino, Head of WorldSBK Commercial & Marketing Department

 

Ready to “supercharge” racing emotions: here’s the Dodge Europe’s role in the WorldSBK Championship
For the first time, Dodge Europe is joining forces with a motorsport competition: two worlds linked by common roots and values, which are reflected in the brand's brutal, gritty and pure power spirit. For the 2024 season, the partnership envisages a fleet of five high-performance vehicles provided by Dodge for the entire duration of the WorldSBK Championship: all models are production cars, the ones that every passionate driver can test and order in a showroom, to furtherly underline how powerful and “ready for the track” the Dodge models involved are.
Dodge will always take centre stage thanks to the constant trackside presence of two Dodge Challenger SRT Hellcat in Go Mango tones, which will patrol the Championship rounds in the role of Official Safety Cars of WorldSBK, providing a perfect match to the racing Superbikes. In addition, the powerful 6.2-litre, 717 Hp HEMI V8 engine powering the two iconic muscle cars guarantees a performance level that not only allows for precise assessment of track conditions, but also ensures officials can always intervene swiftly.
Alongside these are one Dodge Durango SRT, with 6.4-litre HEMI V8 engine producing 475 hp, and one Dodge Durango Hellcat SUV, with 6.2-litre HEMI V8 engine producing 710 hp, combining the high efficiency and practicality required to fulfil the role of Race Direction and FIM Safety Officer official cars.

 

Dodge Challenger SRT Hellcat Jailbreak
This iconic model fully embodies the essence of the Dodge soul, in terms of design and high performance. Not surprisingly, three of the five total cars in the fleet will be Dodge Challenger SRT Hellcats. The vehicle is part of those models benefiting from the “Last Call” tribute: in fact, on this occasion Dodge decided to extend the Jailbreak package to the 717-horsepower Challenger and Charger SRT Hellcat as well, in order to offer enthusiasts truly unlimited customization possibilities in building their own muscle car, with unique personalization of every single detail.
The blazing vehicle is an iconic model, 2,080 kg of pure and rare power supplied by a supercharged 6.2 L V-8 engine with 717 hp and 535 kW. Available in 14 exterior body colors, inside the Dodge Challenger SRT Hellcat boasts exclusive Alcantara/Laguna seats.

 

Dodge Durango SRT Hellcat
Dodge Durango SRT Hellcat is a pure power concentrate, characterised by a perfect combination of uncompromised utility, advanced technology, confident driving dynamics, iconic styling. The most powerful three-row-SUV in the world, the model is powered by a 6.2-litre HEMI V8 engine producing 710 hp and provides above-average performance, perfect for satisfying the power desires of enthusiasts. The great aesthetic impact of the impressive model, characterised by the gritty and sporty lines typical of muscle cars, is combined with the high efficiency and practicality required for the role the car will play in the 2024 WorldSBK Championship.

 

 

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Raissa Weinke raissa.weinke@kwauto.com

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