DodgeEurope-WorldSBKChampionshipatAssenRound (1)

Dodge Ignites Thrills at World Superbike Championship Round 3 with KW Auto Partnership

April 25th

  • Dodge partnered with World Superbike Championship, creating excitement at TT Circuit Assen with Dodge vehicles featured on and off track.
  • KW Auto facilitated Dodge's involvement, providing vehicle services and preparations.
  • KW Group ambassador Ida Zetterström's presence and Team Go Eleven's involvement added to the weekend. Next event: Misano on June 16. Dodge and KW Auto aim to deliver more unique experiences.


25th April 2024 - Last weekend saw the third round of the World Superbike Championship, and the partnership between Dodge and the WorldSBK Championship sparked a surge of excitement among fans at the TT Circuit Assen, with Dodge taking center stage both on and off the track. The legendary Dutch circuit, also known as the ‘Cathedral of Speed,’ provided the perfect setting for an exceptional race weekend, highlighting the crucial role of KW Auto in advancing the Dodge adventure. KW Auto provided all the vehicles, managed their transportation to the circuit, carried out maintenance, and will undertake special vehicle preparation for upcoming events as the weather warms up.


The presence of KW Group ambassador Ida Zetterström, 2023 European FIA Top Fuel Champion, underscored KW Auto’s involvement in creating unforgettable moments for fans. The Dodge Challenger SRT Hellcats, serving as official Safety Cars, along with the Dodge Durangos, played a pivotal role on the circuit and showcased the exceptional performance of Dodge vehicles to fortunate spectators who experienced hot laps. Additionally, the involvement of Team Go Eleven and rider Andrea Iannone added a special touch to the race weekend, opening their box doors to host Dodge and Ida for a special behind-the-scenes moment for IN//OUT, Dodge’s web series.


The next WorldSBK event will be at Misano on June 16, where Dodge and KW Auto will continue to deliver unique thrills for fans.


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Raissa Weinke

KW Auto Marketing & PR Coordinator



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