Dodge launches a new European communication

with the “IN//OUT” video project

KWA Team, 13th July, 2023

KW Auto thrilled to be part of Dodges new video project

• The iconic American Brand enters the European market with an innovative communication, thanks to a video project that speaks to new audiences.
• In the four episodes the Swedish Ida Zetterström, Brand testimonial, meets excellent Dodge fans and owners around Europe: a journey through experiences and passions, driving iconic models, whose trailer is now visible here.
• “IN//OUT” is in line with the “Last Call” tribute, inaugurated in Europe in March: A Project in true Dodge style which gives enthusiasts the last opportunity to benefit from the HEMI motorization on Chargers and Challengers.

July 13th, 2023 Dodge Europe launches a new type of communication: the manifesto of this innovative path is the "IN//OUT" video project created by the Brand. Starting from today, the trailer is online, available at this link.

The Brand has always been strongly rooted in American culture, with a history deeply intertwined with the territory and the enthusiasts who love the iconic muscle cars and who identify with the Brand's main values: absolute grit and power combined with the aesthetic quality of the cars. Consistently with this direction, the Brand has decided to take decisive steps towards the European market and audience.

The “IN//OUT” project stays true to the values of the Brand's tradition and sets them in the European context, thus approaching them from a different point of view: an interpretation of Dodge's philosophy consistent with the tastes of the audience it addresses. The project focuses precisely on the visceral passion and sense of uniqueness that unites Dodge enthusiasts and owners, emphasizing membership in the “Brotherhood of Muscle” community through “IN//OUT” stories: it is possible to find the same, distinctive pulses on European soil as well.

Over the course of the four episodes, viewers are guided to beautiful and meaningful places around Europe by Ida Zetterström, Brand's testimonial within the project. The well-known Swedish dragracer fully embodies the values of Dodge and is the perfect symbol of their transposition to Europe: the Scandinavian Super Street Bike class champion, who engaged in her second FIA Top Fuel European Championship in the 2023 season with one of RF Motorsport's Top Fuel Dragsters, travels around Europe abroad iconic Dodge vehicles and meets four excellent Dodge owners and enthusiasts, to discover if they are ready to get on board of “The Last Call” tribute on their own unique terms. Alongside Ida, the four participants go over all the Brand's values and reasons for being part of the community, exploring the “INs” adjectives referred to the Dodge Challenger or Charger they are testing such as INcredible, INspiring, INimitable, and INcomparable.

 

Dodge Last Call

The “IN//OUT” project is positioned in the footsteps of the “Last Call” tribute that in the past few months, starting in March 2023, has been extended to Europe as well. By doing so, the Brand is showing its intention to speak more and more to a European audience by focusing on different keys than its traditional ones in the US, while keeping faith with tradition.

The “Last Call” initiative was created to bid farewell to the HEMI Charger and Challenger models, with Dodge ending their production by the end of 2023 in line with a path to electrification. That’s why, in their last months of existence, the Brand has launched the “Last Call” tribute which includes exclusive Special Series vehicles with a revival of seven iconic models of the Brand's history from both lines: the Dodge Challenger Shakedown, Charger Super Bee, Challenger and Charger Scat Pack Swinger, Charger King Daytona, Challenger Black Ghost and Challenger SRT Demon 170. All 2023 model year vehicles take inspiration from the Brand's iconic muscle cars, evoking their most significant details, and are characterized by a special commemorative "Last Call" underhood plaque which makes each model a true collector's item and includes the vehicle's name and silhouette, as well as “Designed in Auburn Hills” and “Assembled in Brampton” to certify each vehicle’s origin. The two ranges include 14 exterior color options each, including three of the Brand’s signature heritage colors—B5 Blue, Plum Crazy purple and Sublime green – as well as the popular and modern Destroyer Grey. The vehicles have also been embellished by distinctive graphic details on the body.

To celebrate this special edition in true Dodge style, the Brand has also extended the Jailbreak package to the 717-horsepower Challenger and Charger SRT Hellcat as well, in order to offer enthusiasts truly unlimited customization possibilities in building their own muscle car, with unique personalization of every single detail.

 

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Raissa Trettwer raissa.trettwer@kwauto.com

KW Auto Marketing & PR Coordinator