September 16, 2025 - Lugano

Klintberg & Way Group partners with Monster Energy – launching exclusive RAM 1500 event trucks for Europe

Klintberg & Way Group has been appointed as Monster Energy’s exclusive partner to develop a fleet of customized 2025 RAM 1500 trucks for events across Europe. Together, the brands unite RAM’s legendary power with Monster Energy’s bold identity – creating mobile experience hubs unlike anything seen before.

 

A new breed of event vehicle

The Monster Energy RAMs combine performance engineering with bespoke upgrades – including lifted suspensions, 22-inch wheels, tailored storage solutions, and signature Monster Energy styling. More than transport, they are rolling brand experiences with fan zones, AV setups, and immersive activations at festivals, motorsport events, and lifestyle arenas.

Powered by the all-new 3.0-liter Hurricane twin-turbo inline-six engine (420 hp / approx. 415 PS, 636 Nm), the RAM 1500 Rebel trim was selected for its rugged capability and bold presence, featuring full-time 4x4, hill descent control, and a locking rear differential.

 

Voices of the partnership

Joachim Fredricsson, CEO of Klintberg & Way Group:
“We are extremely proud to partner with Monster Energy. These are not just trucks – they are stages on wheels, designed to energize fans wherever they go.”

Jens Weichert, Sales Manager at Klintberg & Way Group:
“This collaboration lets us push the boundaries of what an event vehicle can be. Our RAM trucks will act both as brand ambassadors and experience hubs for fans across Europe.”

Alex Köhler, AK Custom:
“Bringing these Monster Energy RAM trucks to life and kicking off the launch event was an electrifying experience – a project that truly fuels passion and thrills for everyone involved.”

 

First debut in 2025

The Monster Energy RAMs will premiere at major European events in 2025, with appearances throughout the year.

This project has been made possible thanks to the expertise of AK Custom, Autocut, and Auto Köhler GmbH. AK Custom played a leading role by carrying out the vehicle transformations and hosting the launch event in Potsdam, Germany – underlining their position as one of Europe’s foremost Dodge and RAM specialists.

 

About Monster Energy

Monster Energy is one of the world’s leading energy drink brands, available in over 140 countries. Part of Monster Beverage Corporation (NASDAQ: MNST), Monster reported net sales of USD 7.4 billion in 2024. With over 40 distinct products, Monster is a global icon across motorsports, extreme sports, music, gaming, and youth culture.