KW Auto & KW Parts Announce Global Partnership with Ida Zetterström & Edelbrock Group
KWA Team, 20th June, 2023
- European Top Fuel Record Holder Ida Zetterström announces a new global partnership between Edelbrock Group and Klintberg & Way Group (KW Parts & KW Auto), in support of her efforts to win the FIA Championship driving for RF Motorsport.
- KW Auto provides Ida Zetterström with a Dodge Challenger Hellcat (717 HP). She is super excited at the prospect of beating her personal best quarter mile in her new Challenger
20th June 2023 - KW Auto & KW Parts (both Klintberg & Way Group) have announced a global partnership with Ida Zetterström and Edelbrock Group to support her in her pursuit of winning the FIA Championship in drag racing.
Edelbrock Group, a renowned manufacturer of performance parts, will be a primary partner alongside KW Parts and KW Auto. Zetterström, the European Top Fuel record holder, who reset her own record with an impressive 3.77 pass at Santa Pod, is excited about the collaboration and the opportunity to represent these respected brands. The partnership signifies their commitment to growing drag racing and supporting enthusiasts in Europe.
KW Parts is Europe’s leading distributor of spare parts & accessories for American Vehicles. Established in 1975, the company operates in 37 European countries with 65 dedicated employees across the EU continent. KW Auto is a leading importer and distributor of Dodge and Ram vehicles in Europe.
Zetterström is excited at the prospect of this partnership and what it brings to the team. “I saw an opportunity to bring together two great companies in K&W and Edelbrock in a way where we can all work together to bring business and racing forward; I see this being the start of something really outstanding,” she said. “Just as their products, the people at Edelbrock Group are top of the line. I feel very proud to represent such a solid and recognizable global brand — a brand I have used and loved for many years — and I am incredibly excited to grow our partnership.
Welcoming KW as a new sponsor aligns with my love for American cars, but it also represents our mutual commitment to growing drag racing and supporting enthusiasts across Europe. Having two amazing brands show faith in me to represent them at the highest level is humbling. I don’t think I’ve ever been this excited to start a race season as I am this year. I can’t wait to get started.”
Edelbrock Group Vice President of Sales and Marketing Mark Campbell sees the partnership as a win-win. “This marketing partnership between Edelbrock and KW is an excellent way for Edelbrock to grow our presence in the European market while showing our love and support of all forms of racing,” he said. “We couldn’t ask for a better brand ambassador than Ida to facilitate our message to the European audience. Not only is she a rising star with outstanding talent, but she is also an enthusiast who understands our products. 2023 is going to be a great year for Ida Zetterström racing.”
In addition to team sponsorship, KW Auto provides Ida Zetterström with a Dodge Challenger Hellcat (717 HP). This Hellcat is one of the last produced V8 Hemi® engines since Dodge ceases production of this engine at the end of 2023. It stands as a testament to both raw power and iconic design. With its striking aesthetic features, unparalleled performance and cutting-edge technology, this limited-edition vehicle is a true marvel for automotive enthusiasts. Boasting a formidable engine and a range of customizable options, the Hellcat offers an exhilarating experience that perfectly aligns with Zetterström‘s racing prowess.
„We are thrilled to present Ida Zetterström with the Dodge Challenger Hellcat,“ said Federico Marini, General Manager of KW Auto. „Ida embodies the spirit of speed, performance, and innovation that defines our brand. Her outstanding achievements and unwavering dedication to the racing community have made her an inspiration for aspiring racers worldwide. This collaboration further cements our commitment to supporting the motorsports industry and fostering a culture of excellence. “
The delivery of the Dodge Challenger Hellcat to Ida Zetterström represents a significant milestone for KW Auto, emphasizing their dedication to empowering individuals in the motorsport community. Through this collaboration, KW Auto aims to inspire a new generation of racers to embrace the pursuit of excellence and redefine the boundaries of performance.
Last year marked 20 years since Ida’s start in drag racing and her first season in the Top Fuel class. She begins her second full season in the FIA T/F European Championship this year. She will also run a Cannonball-style race at Mantorp Park and make appearances at several exhibition events throughout the year. The next race will be the Cannonball Race at the Drag Festival at Mantorp Park (Sweden) from 28 to 30 July.
For a detailed schedule, check out https://www.idazetterstrom.com/schedule and visit our Instagram channel @dodgeram_kwa, where you can follow Ida on the race track throughout the year.
About KW Auto:
KW Auto is a leading importer and distributor of Dodge and Ram vehicles in Europe. The company is committed to providing customers with access to the latest American-made automobiles renowned for their power, performance, and style. With a focus on exceptional customer service and dedication to excellence, KW Auto has established itself as a trusted name in the automotive industry.
About KW Parts:
KW Parts is a leading provider of aftermarket performance parts, catering to the needs of automotive enthusiasts and professionals alike. With a rich history of innovation and unparalleled quality, KW Parts has established itself as a trusted name in the industry.
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Instagram: - dodgeandram_kwa
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