Dodge europe's IN // OUT video project launches first episode

KWA Team, 20th July, 2023

The first episode of “IN//OUT” project is on air, Dodge's European journey begins in Italy

 

• Following the trailer, the first episode of the iconic American Brand's editorial project is now available online and visible HERE.
• A journey which sets Dodge's values and tradition in a different context and launches a new type of communication, meeting excellent Dodge fans and owners around Europe.
• The first episode takes place in Italy: Ida Zetterström, Brand testimonial, travels with enthusiast and collector Andrea Levy between Turin and MiMo 2023 driving a Dodge Challenger SRT Hellcat Jailbreak. Next episode will be set in Sweden.

 

20th July 2023 - Dodge Europe's “IN//OUT” editorial project goes on, focusing on a new type of communication aimed at a different context and audience: four episodes around Europe to discover Dodge's passion and pulse on the continent. Following the trailer release that took place last week, the first episode is now available, visible here.

Dodge's journey in Europe begins in Italy, where Ida Zetterström, well-known Swedish dragracer and Brand's testimonial within the project, meets the first of the Brand's notable devotees: Andrea Levy, Italian car collector, true performance fanatic and founder of MiMo, the famous open air motorshow event on Monza F1 Circuit. The first step of the project is divided into two locations: at first, the main characters get to know each other in Levy's mansion in Turin, where the enthusiast shows Ida some of the most iconic models in his personal collection and later they speed through the stunning and distinctive Italian landscapes aboard an exclusive Dodge Challenger SRT Hellcat. The second part of the episode takes place in the very evocative setting of MiMo 2023, where all the Italian car passion is perceived. Here, Levy himself takes a test drive of the Dodge Challenger SRT Hellcat on the famous and historic Monza circuit. During the episode, the first “IN//OUT” challenge takes place, with the characters listing key vehicle features such as instant acceleration, intense driving and the incomparable sound of the V8 HEMI engine; Levy is the first notable Dodge enthusiast to decide whether to join the “Brotherhood of Muscle”.

The second step of this international project will be set entirely in Sweden.

 

Dodge Challenger SRT Hellcat Jailbreak

The star of the first episode is a Dodge Challenger SRT Hellcat Jailbreak in Go Mango tones. The vehicle is part of those models benefiting from the “Last Call” tribute: in fact, on this occasion Dodge decided to extend the Jailbreak package to the 717-horsepower Challenger and Charger SRT Hellcat as well, in order to offer enthusiasts truly unlimited customization possibilities in building their own muscle car, with unique personalization of every single detail.

The blazing vehicle is an iconic model, 1,957 kg of pure and rare power supplied by a supercharged 6.2 L V-8 engine with 717 hp and 535 kW. Available in 14 exterior body colors, inside the Dodge Challenger SRT Hellcat boasts exclusive Alcantara/Laguna seats.

 

Dodge “IN//OUT” video project

The “IN//OUT” video project is the manifesto of Dodge Europe’s new communication, with the aim of set the iconic Brand’s values and tradition in the European context, approaching them from a point of view more consistent with the different audience it addresses. The project focuses precisely on the visceral passion and sense of uniqueness that unites Dodge enthusiasts and owners, emphasizing membership in the “Brotherhood of Muscle” community through “IN//OUT” stories: it is possible to find the same, distinctive pulses on European soil as well. Over the course of the four episodes, viewers are guided to beautiful and meaningful places by Ida Zetterström, Brand's testimonial within the project, who travels around Europe abroad iconic Dodge vehicles and meets four excellent Dodge owners and enthusiasts, to discover if they are ready to get on board of “The Last Call” tribute on their own unique terms.

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Raissa Trettwer raissa.trettwer@kwauto.com

KW Auto Marketing & PR Coordinator