Dodge Europe made its debut as Official Car the WorldSBK Championship in Catalunya GP

March 26th

 

• The partnership between Dodge and the WorldSBK Championship reached its climax in Barcelona, during a weekend of racing filled with emotions: a unique experience on and off the WorldSBK track that captured the hearts of performance enthusiasts at the Circuit de Barcelona-Catalunya.
• Dodge showed up on the track with four stunning production cars, proving the untamable racing DNA of the brand: two Dodge Challenger SRT Hellcats as official Safety Cars and two Dodge Durango as official Race Direction and FIM Safety Officer cars.
• Dodge's presence was welcomed with great enthusiasm by thousands of WorldSBK fans throughout the weekend, completely winning over the hearts of riders, teams, and industry professionals, who were amazed by the appearance and performance of the official cars in action. The "Hot Laps" sessions were sold out and provided moments of pure adrenaline to the lucky participants.
• WorldSBK fans in Barcelona also enjoyed the presence of a striking Dodge Challenger SRT Hellcat next to the crowded podium area, reinforcing the brand's presence on the top podium step during the exciting award ceremonies: Superbike's emotions are now officially "supercharged".

26^th March 2024 - Dodge made its debut as the official car of the WorldSBK at the Catalunya GP, kicking off its partnership for the 2024 season in one of the most exciting sports weekends to date. The collaboration aligns perfectly with the strong and bold essence that has always defined the American brand, marking its inaugural entry into the realm of WorldSBK through an exclusive partnership alongside other top brands in the motorsport arena.

For the 2024 collaboration, KW Auto provides a fleet of five high-performance and iconic model vehicles featuring a unique 'WorldSBK' total look livery specially designed for the partnership, which carry out different functions. Two Dodge Challenger SRT Hellcats, equipped with the iconic 6.2-liter HEMI V8 engine producing 717 hp, will serve as the Official Safety Cars of the competition; one Dodge Durango SRT, with a 6.4-liter HEMI V8 engine producing 475 hp, and one Dodge Durango Hellcat SUV, with a 6.2-liter HEMI V8 engine producing 710 hp, will instead serve as the Race Direction and FIM Safety Officer official cars.

All models are production cars, with no special modifications, ready to face all the complex and stressful track operations that normally occur during such packed weekends of world-class racing competition.

KW Auto is the leading importer and distributor of Dodge and Ram vehicles in Europe, part of the Hedin Mobility Group. The company is committed to providing customers with access to the latest American-made automobiles renowned for their power, performance, and style. With a focus on exceptional customer service and a dedication to excellence, KW Auto has established itself as a trusted name in the automotive industry.

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Raissa Weinke raissa.weinke@kwauto.com

KW Auto Marketing & PR Coordinator