• The American icons took to the track at the Milano Monza Open-Air Motor Show 2023 from June 16 to 18, three days dedicated to enthusiasts who could observe the vehicles and experience them in a dynamic version like never before.
• The big star is the Dodge Challenger SRT Hellcat, putting on a show on the Autodromo Nazionale di Monza circuit, between burnout and a performance on the quarter mile: an ultra-powerful start to unleash its 717 hp of power.
• Three models were on display in the stand dedicated to the Dodge Brand: Challenger SRT Hellcat Widebody Jailbreak, Challenger R/T, and Durango R/T Plus HEMI® Orange.

 

June 21st, 2023 

Dodge, with the help of European importer KW Auto, took part in MiMo 2023 as the biggest star in the event. The 2023 Milano Monza Open-Air Motor Show, one of the largest Italian events dedicated to the motor industry, was scheduled from Friday, June 16 to Sunday, June 18, at the Autodromo Nazionale di Monza.

It was an ideal stage for three days that showcased some of the latest and most exciting developments in the automotive industry, bringing all the news from the paddock to the garage, as well as offering the option to go on a test drive on the venue's High-Speed Ring. It was an iconic circuit, a veritable place of worship for motorsport fans, which had hosted the Formula 1 championship since the dawn of the competition in 1950.

The legendary American brand set alight the enthusiasm of the spectators by bringing a world premiere to MiMo, to emphasize the brand's distinctive power and grit: the Dodge Challenger SRT Hellcat indeed unleashed all its horsepower in a show on the track consisting of burnout and a head start on the quarter mile.

Before audiences from all over the world, the third edition of the event boasted over 50 exhibitors from the most renowned automotive and motorcycle brands worldwide, joined by partners and clubs. In this triumph of adrenaline, Dodge also boasted a dedicated stand throughout the show, with three distinctive vehicles on display as the brand's true icons and in limited editions: a Dodge Challenger SRT Hellcat Widebody Jailbreak, a Dodge Challenger R/T, and a Dodge Durango R/T Plus HEMI® Orange.

 

 

The Dodge schedule for opening day

The Dodge Challenger SRT Hellcat truly took a leading role in the event. On the opening day of the 2023 show – Friday, June 16 – the iconic car proved its qualities by providing the public with an unforgettable show. The "muscle car" was unleashed on the Monza circuit, offering spectators a show they had never seen there before, consisting of burnout and a head start on the quarter mile, an ultra-powerful start to emphasize the vehicle's power and speed. It was a unique opportunity to see one of the most famous American "muscle cars" in the world in action, showing off all the power and speed delivered by the Supercharged 717-hp HEMI® V8 engine. It was, therefore, a unique moment for enthusiasts, who could not only view the vehicles of their dreams up close and personal but could also experience them in a dynamic version like never before.

The three Dodge vehicles at MiMo2023 were supplied by KWA, a renowned importer and distributor of vehicles from the two legendary brands in Europe, in collaboration with Cavauto Srl.

 

The selection of Dodge vehicles at MiMo 2023

Three iconic models were on show to the public on the stand. Dodge came to the show with a perfect balance of tradition and exclusivity, underlining the brand's gritty spirit and the importance of performance provided by its flagship models: "muscle cars" built to achieve maximum performance, through an impressive combination of power, technology, capacity, and efficiency.

 

The spotlight was on the Dodge Challenger SRT Hellcat Widebody Jailbreak R/T, a model of rare power that offered enthusiasts unlimited options for customization. The introduction of the Jailbreak pack to this model "broke every rule" and exceeded all the limits in terms of customization. The flamboyant car boasted a Supercharged 6.2-liter V-8 engine that delivered 717 hp.

 

With the Dodge Challenger R/T, the American brand aimed to bring a taste of history to the public at Monza: available in 14 color variants for the exterior, one of the most iconic "muscle cars" of all time.

 

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For media inquiries, please contact:

Raissa Trettwer raissa.trettwer@kwauto.com

KW Auto Marketing & PR Coordinator