Historic Collaboration Between KW Auto and Indian Motorcycle Benelux to be Unveiled on April 13th

April 10th

Raamsdonksveer, April 13, 2025 – On Sunday, April 13th at 1:00 PM, the first result of an exciting collaboration between KW Auto - Dodge & RAM European Importer and Indian Motorcycle Benelux will be unveiled. This special event will take place during King Cruise(by De Car Guys) at the Louwman & Parqui premises in Raamsdonksveer – a location that marks the intersection of both brands' histories.

The partnership between KW Auto, representing in Europe the American brands RAM and Dodge, and Indian Motorcycle is a natural fit, rooted in a shared heritage and appeal to a similar audience. Both brands were founded at the beginning of the last century, and were historically represented in the Netherlands by Louwman as an importer.

This deep-rooted connection underlines the legacy of American craftsmanship and iconic design that characterizes both worlds. Pick-up trucks and heavyweight motorcycles are globally recognized as symbols of America and the American lifestyle – bold, free, and powerful. For this reason, the collaboration between KW Auto and Indian Motorcycle is more than just strategic: it celebrates a cultural and emotional affinity shared by fans of 'big American iron'.

The launch in the Benelux marks the beginning of a broader international rollout. A strong example of this synergy is Indian Motorcycle Rotterdam, a dealership that represents both brands. During the unveiling on April 13, two special presentations will take place, with KW Auto and Indian Motorcycle Rotterdam each revealing something special.