Ram Truck Hits the Big Screen with Summer Blockbuster "Twisters"
July 19th
Ram Truck and Universal Pictures join forces again, this time with Universal, Warner Bros. Pictures, and Amblin Entertainment's epic summer action film "Twisters" arriving in theaters on July 19. The new Ram campaign "Answer Your Calling" celebrates the thrilling return of the adrenaline-pumping film, taking audiences into one of nature's most wondrous and destructive forces. This force also names the new Hurricane 3-liter, inline-six twin-turbo engine powering the new 2025 RAM 1500.
The 30-second spot "Answer Your Calling" celebrates the launch of the action-packed summer blockbuster "Twisters".
The global campaign video features the film's star, Glen Powell, whose connection with the Ram brand extends to the big screen after the RHO model teaser video on April 25.
Ram Truck, Universal Pictures, and the American Red Cross have teamed up to encourage blood donations, aiding communities affected by severe weather.
"Twisters" hits theaters on July 19, 2024.
“When the 'Twister' film was first released in 1996, our hero was behind the wheel of a Ram 2500 truck," said Olivier Francois, global chief marketing officer, Stellantis. "When we learned that Universal Pictures was filming ‘Twisters,’ there was no doubt that a Ram truck would again appear as the movie's heroic vehicle. The stars further aligned knowing that Glen Powell himself is a Ram truck owner, adding even more authenticity and credibility to what is expected to be one of the biggest movies of the summer."
“As a Ram truck owner myself, it has been a blast to work with a brand that understands pushing boundaries and embracing a challenge,” said Powell. “I’m incredibly grateful for this opportunity to continue my journey with the Ram Truck brand, bringing the thrill of adventure to truck enthusiasts everywhere.”
"Answer Your Calling" is the third installment in the ongoing evolution of Ram Truck's ad campaigns, taking viewers on the ride of their lives as the powerful Ram trucks help the film's stars chase, evade, and overcome everything Mother Nature throws at them.
The video features the all-new 2025 Ram 1500 RHO and highlights the entire off-road truck lineup, including the Power Wagon, Rebel, and Tradesman Night models.
Click here to watch the official trailer of Twisters.