• RAM officially launched its collaboration with (RED) as part of a multi-brand Stellantis partnership with the organization in 2021 to fight global health emergencies.
• Celebrating Stellantis’ commitment to raise awareness and funding through 2023 to strengthen global healthcare systems, RAM announces the launch of the Ram 1500 Limited (RAM)RED Edition in European markets.
• To inaugurate this journey, through its global network of European Traders, RAM will organize dedicated local events for consumers throughout the territory.

In partnership with (RED), the organization founded by Bono and Bobby Shriver in 2006 to fight AIDS and the injustices that enable pandemics to thrive, RAM announces the launch of the Ram 1500 Limited (RAM)RED Edition in European markets. The American brand celebrates its collaboration with (RED) by launching this dedicated special edition, which is based on the iconic model: Ram 1500 Limited (RAM)RED Edition. RAM is part of a multi-brand Stellantis partnership with (RED), which launched in 2021 and will continue through 2023, to raise awareness and funding for the fight against global health emergencies.

“RAM is proud to contribute to this partnership. Each Ram 1500 Limited (RAM)RED Edition is part of this significant effort, and this European collaboration with (RED) represents a source of pride for us.” stated Domenico Gostoli, Head of RAM & Dodge Brands Enlarged Europe.

The special series is based on the iconic RAM 1500 Limited, maintaining its distinctive styling and power features: the model is powered by a 5.7-liter V8 HEMI® engine with eTorque mild hybrid technology system and boasts a massive 11,310-pound maximum towing capacity and 1,780-pound maximum payload. To this baseline, the Ram 1500 Limited (RAM)RED Edition combines the brand's exclusive (RED) design for an outstanding and inspiring result both inside and outside. The exterior design is presented as fascinating darkened, with total black details such as the grille surround, headlamp bezel, tow hooks, exhaust tips, mirror caps, and window moldings. In addition, the impressive 22-inch wheel rims are also made of black aluminum to provide a bold look at every turn. The rugged exterior is matched by the premium interior: a darkened cabin design with matching black premium leather bucket seats offers equally exceptional design and comfort, while (RAM)RED badges adorn the center console and outside doors. Ram 1500 Limited (RAM)RED Edition logos offer a unique, holistic style inside and out.

To inaugurate this journey, through its global network of European Traders, RAM will organize dedicated local events for consumers throughout the territory.

RAM vehicles are marketed in Europe by KWA networks, which have once again taken up the role of International Commercial Partners of RAM this season.

 

About (RED)

Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat and urgency for global health crises.

Every action you take with (RED) saves lives. All money generated by (RED) goes to the Global Fund, one of the world's largest funders of global health.

To date, (RED) has generated over $750 million for the Global Fund, helping more than 245 million people. (RED) funding supports life-saving programs that empower health workers and provide testing, treatment and care in places where injustice has enabled pandemics to thrive.

(RED) partners include Anova Culinary, Apple, Balmain, Bank of America, Barefoot Dreams, Beats by Dr. Dre, Customcuff, Ember, Fiat, Girl Skateboards, Jeep, Lobos 1707, Louis Vuitton, Mavin Records, Okay Bears, Panasonic, RAM, The Ridge, Salesforce, Santander Asset Management, Starbucks, Veronica Beard and Vespa. (RED) supporters include IQVIA, Merck, Roche and ViiV Healthcare.

 

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Raissa Trettwer raissa.trettwer@kwauto.com

KW Auto Marketing & PR Coordinator