• The Dodge Charger returns to Europe, marking a new era for the legendary American nameplate
• Six decades of muscle car heritage continue to shape the Charger story
• New Charger continues a legacy rooted in attitude, cultural impact and emotional driving

A new chapter of Dodge muscle is unfolding. In honor of Dodge Charger’s 60th anniversary this year, the next-generation Charger is about to arrive, carrying the spirit, attitude and performance-first DNA that have always defined the name into a bold, multi-energy future.

An icon born from American muscle

For six decades, the Dodge Charger has been one of the purest expressions of American automotive culture. Introduced in 1966 during the golden age of muscle cars, Charger stood out for its striking fastback silhouette, driver-focused cockpit and powerful V-8 engines that defined an era.

From the beginning, Charger delivered a combination of strong proportions, emotional driving and unmistakable presence, establishing itself as more than a car: a symbol of power, attitude and self-expression.

From performance machine to cultural reference

Across generations, Dodge Charger transcended the automotive world to become a global cultural icon. Its appearances in legendary films and television series such as Bullitt and the Fast & Furious franchise helped cement its status far beyond the road.

At the same time, Charger built its reputation through motorsport and engineering innovation, which continues today with the Charger’s success in National Hot Rod Association (NHRA) drag racing competition. Landmark models such as the Charger Daytona showcased Dodge’s relentless pursuit of speed and aerodynamic efficiency, reinforcing the model’s connection to racing and performance culture.

Heritage that continues to evolve

Throughout its history, Dodge Charger has continuously evolved while remaining true to its unmistakable DNA — a legacy that, in its 60th year, continues to look forward. Each generation reinterpreted the core values of the brand: bold design, emotional performance and strong character, adapting to new times without losing its soul.

This continuity is what defines Charger today: heritage not as nostalgia, but as an ongoing story of innovation, attitude and relevance.

“Bringing Charger back to Europe is a significant moment for the brand,” said Fabio Catone, Head of Brand for Dodge in Europe. “It means reintroducing an unmistakable American nameplate to customers that values character and authenticity. Charger has always been about standing apart, and that attitude is exactly what defines its return.”

A new European chapter begins

Today, Dodge Charger has entered its most ambitious chapter yet.

The latest generation reinterprets its heritage through a modern lens, combining iconic design cues including its wide stance and dynamic proportions, with advanced technology. With a multi-energy approach, the new Charger offers both gas engine SIXPACK-powered and all-electric Daytona models, ensuring multiple ways to experience Dodge performance without compromise.

Reliving power

From its origins on American roads and racetracks to today, Charger continues today to stand for fearless, performance and bold design. Now, as it returns to Europe, a new chapter is about to begin — stay tuned.

Dodge

For 112 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Today, that legacy roars louder than ever in the lineup of Dodge, America’s performance brand.

In Europe, Dodge vehicles are distributed through the official importer KW Automotive and his authorized dealer network, ensuring dedicated 360° professional commercial journey across key European markets.
Spare parts for Dodge vehicles are also distributed in Europe by Iron Parts.

The Dodge Charger multi-energy lineup features:

• SIXPACK-powered 420-horsepower Dodge Charger R/T with the most standard horsepower of any muscle car 
• 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L twin-turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
• All-electric 536-horsepower Dodge Charger Daytona R/T and quickest and most powerful AWD muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack 

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.