• Dodge marked its first official public appearance at MYLE Festival in Germany through KWA, Dodge’s official importer

• The Dodge Charger has arrived in Europe as a multi-energy lineup, available in all-electric and gasoline-powered versions

• MYLE Festival took place at Motorworld Munich from June 12 to 14, 2026 positioning itself as a platform for Mobility, Music & Meet-Ups

• MYLE brings together consumer and business audiences, from enthusiasts to industry leaders 

 

A first public moment, written in bold

Dodge brought the next-generation Charger into the European spotlight, marking its first official public appearance at MYLE Festival in Munich through KWA.

From June 12 to 14 at Motorworld Munich, Dodge stepped into a new chapter, unveiling the Charger as a living presence within one of Europe’s most vibrant mobility festivals.

MYLE created the first official public occasion to place the vehicle in front of a live audience that lives mobility not simply as product, but as culture, entertainment and emotion. The Charger returns to Europe carrying its unmistakable attitude, framed by music, movement, and lifestyle.

The new Dodge Charger: a new European chapter begins

The Dodge Charger returns to Europe, opening a new chapter for one of the most iconic names in American muscle. The next-generation model arrives with a multi-energy lineup, offering both the all-electric Charger Daytona and the SIXPACK-powered gasoline variant – two distinct expressions of true Dodge performance. 

Available in two- and four-door configurations, and across R/T and Scat Pack trims, the Charger combines bold proportions, advanced technology and a driver-focused approach, delivering performance, attitude and freedom of choice for European customers.

MYLE Festival: where mobility meets design and innovation

MYLE Festival is more than an event. It is a platform that brings together mobility, music and people in a unique, immersive and dynamic environment. It connects brands, creators, decision-makers and a young, urban audience, making mobility emotionally tangible for both consumer and business audiences. 

Within this environment, Dodge was a natural fit. The Charger’s presence aligned with MYLE’s philosophy: turning vehicles into experiences, and brands into stories, by engaging with an audience that values performance, design and innovation.

The Charger takes the stage

At the heart of Dodge’s presence was a carefully curated display designed to highlight the Charger in its strongest form. A Dodge Charger Daytona R/T four-door was showcased as a static display, offering visitors a close-up at the vehicle’s proportions, stance and character.

The experience extended beyond the static display through dedicated ride sessions led by professional drivers. A Dodge Charger Daytona Scat Pack two-door and a Charger SIXPACK R/T four-door were featured and tested, showcasing different expressions of the Charger identity, united by presence and performance-led emotion. 

“Charger has always stood for performance and bold self-expression,” said Fabio Catone, Head of Brand for Dodge in Europe. “Its first public appearance in Europe at MYLE Festival marks the start of a new chapter - one that brings this iconic spirit into the spotlight, reimagined for a new era but unmistakably Dodge.”

The Charger in a European landscape

At MYLE Festival, Dodge introduced more than a vehicle: the Charger arrives in Europe as a symbol of confidence, defined by performance, presence and strong identity.

At the intersection of mobility, culture and innovation, the Charger became part of a broader conversation, one that blends design, music, movement and identity. The festival’s diverse audience of consumers and businesses, alongside creators and opinion leaders, ensured the Charger’s first European appearance extended far past the festival grounds. 

 

Dodge
In Europe, Dodge vehicles are distributed through the official importer KW Automotive and his authorized dealer network, ensuring dedicated 360° professional commercial journey across key European markets.

Spare parts for Dodge vehicles are also distributed in Europe by Iron Parts and Services BV.

The Dodge Charger multi-energy lineup features:

• SIXPACK-powered 420-horsepower Dodge Charger R/T with the most standard horsepower of any muscle car 
• 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L twin-turbo SIXPACK high-output (H.O.) engine — the most powerful Hurricane engine in production
• All-electric 536-horsepower Dodge Charger Daytona R/T and quickest and most powerful AWD muscle car in the all-electric 670-horsepower Dodge Charger Daytona Scat Pack

Every Charger comes standard with all-wheel drive and offers two-door coupe or four-door sedan configurations — because with performance comes choice.