AI TRANSPARENCY
At KW Auto, we are committed to using Artificial Intelligence (AI) responsibly, transparently and in accordance with applicable laws and regulations.
Artificial Intelligence is used to support our teams and enhance the quality, efficiency and accessibility of our digital services. AI is intended to assist our employees and improve the customer experience, while responsibility for our products, services and customer communications always remains with KW Auto.
How We Use AI
Artificial Intelligence may be used to support:
- customer support through our AI Assistant;
- content creation and localisation;
- translations;
- enhancement of marketing visuals and digital assets;
- website functionality and user experience improvements.
AI technologies are used as support tools to assist our teams and improve the quality and consistency of our services.
Human Oversight
Where appropriate, content and customer-facing communications created or enhanced with the support of AI are reviewed by our team before publication or use.
Our AI Assistant is designed to provide general information about our products and services. It does not replace professional advice or create legally binding commitments on behalf of KW Auto.
Automated Processes
Some website functions operate automatically using predefined system rules.
For example, customer enquiries submitted through our vehicle configurator may be assigned to the nearest participating authorised dealer based on the postcode or location information provided by the user.
These automated processes are based on predefined business rules and are not driven by Artificial Intelligence.
Commercial decisions, quotations, vehicle availability and contractual agreements are always managed by KW Auto or the relevant authorised dealer.
Privacy and Data Protection
Where AI technologies process personal data, such processing is carried out in accordance with our Privacy Policy and applicable data protection legislation, including the General Data Protection Regulation (GDPR) and, where applicable, the Swiss Federal Act on Data Protection (FADP).
For further information about how we collect, use and protect personal data, please refer to our Privacy Policy.
Questions
If you have any questions regarding our use of Artificial Intelligence or this transparency statement, please contact us using the contact details provided in our Privacy Policy or Impressum.
Last updated: August 2026